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Estruturação da Força de Vendas - 01 - Desenvolvendo equipes na Indústria Farmacêutica - André Luiz Bernardes

Estruturação da Força de Vendas - 01 - Desenvolvendo equipes na Indústria Farmacêutica - André Luiz Bernardes



Esta série de artigos visam comentar alguns aspectos importantíssimos para a compreensão da Indústria Farmacêutica,  no que diz respeito ao estabelecimento de uma Força de Vendas que traz resultados para a empresa.

Estruturar uma equipe de 
Força de Vendas envolve desenvolver um grupo aguerrido e forte, capaz de fazer frente aos desafios propostos nos mercados onde estiverem inseridos.


As equipes estão constantemente envolvidas em reformulações e análises. Os departamentos de Marketing, Inteligência de Mercado e Efetividade mantêm o foco em melhorar as condições de trabalho de todas as equipes de FV - Força de Vendas. Tais análises e estudos demandam muito tempo, inúmeras simulações, bem como amplas análises do mercado, portfólio e ações de abordagem.


Os artigos disponibilizados nestes e-book são breves introduções com o objetivo de ampliar sua compreensão desses desafios.






 © 2017 - Estruturação da Força de Vendas - 01 - Desenvolvendo equipes na Indústria Farmacêutica - André Luiz Bernardes


CONTATE-NOS: CASO DESEJE ADQUIRIR OUTROS TÍTULO DO NOSSO PORTFÓLIO EM VERSÃO PDF








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Por que as Nações Fracassam - Daron Acemoğlu - James A. Robinson

Por que as Nações Fracassam - Daron Acemoğlu - James A. Robinson


Por meio de um texto instigante, ‘Por que as nações fracassam’ responde à pergunta que há séculos instiga diversos estudiosos: por que algumas nações são ricas e outras são pobres, divididas por riqueza e pobreza, saúde e doença, comida e fome? Neste livro, Daron Acemoğlu e James A. Robinson tratam das diferenças abissais de receita e padrão de vida que separam os países ricos do mundo, como Estados Unidos, Reino Unido e Alemanha, dos pobres, como os da África subsaariana, América Central e do Sul da Ásia. Os autores fazem uma demonstração cabal de que são as instituições políticas e econômicas que estão por trás do êxito econômico (ou da falta dele).
De maneira convincente, Daron Acemoğlu e James A. Robinson afirmam que os países só escapam à pobreza quando dispõem de instituições econômicas adequadas, sobretudo a propriedade privada e a concorrência. Eles defendem, ainda, a tese original de que a probabilidade de os países desenvolverem instituições de forma acertada é maior quando eles contam com um sistema político pluralista e aberto, com disputa de cargos políticos, eleitorado amplo e espaço para a emergência de novos líderes políticos.
Trata-se de uma leitura que oferece um vastíssimo leque de exemplos históricos para demonstrar como mudanças podem contribuir para instituições favoráveis, inovações progressistas e êxito econômico ou, ao contrário, para instituições repressoras e, em última instância, decadência ou estagnação.
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Spring Chicken: Stay Young Forever (or Die Trying) - Bill Gifford

Spring Chicken: Stay Young Forever (or Die Trying) - Bill Gifford



SPRING CHICKEN é um passeio cheio de alta energia através da pesquisa, mitologia popular e sabedoria antiga sobre uma das maiores obsessões da humanidade: Como podemos viver mais tempo? E melhor? Com sua voz engraçada, auto-depreciativa, o veterano repórter Bill Gifford leva os leitores em uma viagem fascinante através da ciência, do envelhecimento, a partir de sinais óbvios como rugas e calvície até o funcionamento mais íntimo das células.

Visitamos laboratórios de ponta onde os cientistas estão trabalhando para "cortar" o processo de envelhecimento, como purgar células "senescentes" de ratos para reverter os efeitos do envelhecimento.

Revela por que algumas pessoas vivem mais de 100 sem mesmo tentar, o que acontece com o resveratrol, a "pílula vinho tinto" que fez manchetes há alguns anos, como seu tecido adiposo está tentando matá-lo, e como é possível desbloquear a longevidade programada em nossos próprios genes. Gifford separa o trigo do joio enquanto expõe hoaxes e scams. Uma mistura inebriante de relatórios profundos, e ciência fascinante, SPRING CHICKEN irá revelar as descobertas extraordinárias que ainda podem trazer-nos a eterna juventude, expondo enganos perigosos que nos prende a inocência e a ignorância.



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When the Market Moves, Will You Be Ready?

When the Market Moves, Will You Be Ready?



This is the first hands-on guidebook for macrowave investing - today's most potent, strategically advanced event-trading technique. 'Macro' events play a large part in determining movement in markets, sectors, and individual stocks. Often these events are preceded by signals that a price-impacting event is about to occur. The key to success is using those signals to determine your buys and sells. The companion to Dr. Peter Navarro's bestselling "If It's Raining In Brazil, Buy Starbucks", which won over the investing world to the effectiveness of macrowave investing, this workbook features: techniques to determine the direction of the market, sector trends, and stocks within those sectors; exercises, review questions, checklists, and more to prepare you for macrowave investing; and the three-point break method - a tool to identify trend reversals and the profitable points at which to buy or sell.Financial markets are driven by the emotions, and reactions of investors to headline reports and events. "When the Market Moves, Will You Be Ready?" shows you how to use the predictive strength of macrowave investing to determine when such events will occur, the impact of these events on the market, and the sectors or stocks that will help you profit from the aftermath. 'This book takes a wonderful 'bifocal' look at investing. If you want a book that is both practical and insightful, this is the book for you' - Julie Stav, author of the Number 1 bestseller "Get Your Share".


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If It's Raining in Brazil, Buy Starbucks

If It's Raining in Brazil, Buy Starbucks


This is the breakthrough trader's guide on how to spot - and profit from - news-driven market swings. The hardcover edition of "If It's Raining in Brazil, Buy Starbucks" first introduced Professor Peter Navarro's authoritative "macrotrading" system to traders around the world. Now let this paperback edition introduce you to the market-proven power of macrotrading, and show you how to increase your trading precision by more precisely quantifying the impact of economic events on specific sectors of the stock market."Learning to interpret news correctly is a key in successful investing. Peter Navarro gives lots of great examples to help you learn." - Jim Rogers, Author, "Investment Biker". "In targeting the market events that cannot be ignored, "If It's Raining in Brazil, Buy Starbucks" does a great job separating the thought process of the amateur investor from the professional. Navarro's book gives the reader a valuable insight into market psychology." - David S. Nassar, CEO, MarketWise Securities, Inc., bestselling author, "How to Get Started in Electronic Day Trading and Rules of the Trade". "Witty, fun, and very informative...Peter Navarro has come as close as you can to creating the ultimate roadmap to understanding how news and economic events affect markets. I wish this book had been available when I started my trading career." - Oliver L. Velez, CEO, Pristine Capital Holdings, Inc., and Pristine.com, author of "Tools and Tactics for the Master Day Trader".


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Seeds of Destruction: Why the Path to Economic Ruin Runs Through Washington, and How to Reclaim American Prosperity

Seeds of Destruction: Why the Path to Economic Ruin Runs Through Washington, and How to Reclaim American Prosperity


If you think the current administration is mismanaging the economy straight towards disaster, you're not alone: so do two top economists from both sides of the political aisle. In Seeds of Destruction, former Bush chief White House economist R. Glenn Hubbard and well-known CNBC commentator Peter Navarro explain why current economic policy is a catastrophic failure. Then, they offer a comprehensive, bipartisan blueprint for reversing the decline of America's currency, manufacturing base, and standard of living - setting the stage for the epic policy debates that will precede the 2010 elections. Hubbard and Navarro begin with a "checklist" of what it takes to be a prosperous, democratic nation - and show why Obama's policies (some of Bush's also) fail on every level. They explain why the activist Federal Reserve and Obama fiscal stimulus policies are doing far more harm than good... why we must restore the U.S. manufacturing base, whatever China says about it... how to transform tax policy into an engine of growth and innovation... how to apply the "tough love" needed to save Social Security, Medicare, and Medicaid... why America must resign the job of world policeman... how market-based solutions can finally deliver real energy independence... how to reform our antique financial regulatory system without imposing heavy-handed rules that cause even more trouble.


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The Well-Timed Strategy: Managing the Business Cycle for Competitive Advantage

The Well-Timed Strategy: Managing the Business Cycle for Competitive Advantage



Most companies ignore one of their best opportunities for honing competitive advantage: the opportunity to proactively manage business cycles and macroeconomic turbulence. Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small--and the employees and investors that depend on them--not fa single book offers a comprehensive guide to strategically and tactically managing the business cycle. The Well-Timed Strategy shows how to manage not just the business cycle and industry cycles but also today's unprecedented level of macroeconomic turbulence. Peter Navarro shows how to align every facet of business strategy, tactics, and operations to reflect changing business conditions. Drawing on hundreds of examples, Navarro distills clear, simple management principles for managing economic upswings and downswings. Navarro addresses everything from inventory, production, and supply chain management to marketing, pricing, and long-term capital investment. Navarro presents examples from around the globe, ranging from Broadcom and Cemex to Paccar and Xilinx Chinese real estate developers to U.S. small caps. Clear, concise, and exceptionally readable, The Well-Timed Strategy makes complex macroeconomic forecasting easy to understand -- and even easier to act upon.

Introduction  xvii

Chapter 1: Strategies and Tactics of the Master Cyclist Executive  1
Chapter 2: Countercycling Your Capital Expenditures  15
Chapter 3: The Acquisitive Master Cyclist Buys Low and Sells High  39
Chapter 4: The Art of “Cherry Picking” and Other Well-Timed Tactics of the Human Resources Manager  55
Chapter 5: “Macromanaging” Your Production, Inventory, and Supply Chain  75
Chapter 6: Master Cyclist Marketing Through the Business Cycle Seasons  95
Chapter 7: Pricing the Cycle and Managing Credit and Account Receivables  111
Chapter 8: Proactive Profiting From Oil Price Spikes, Interest Rate Hikes, and Exchange Rate Risks  129
Chapter 9: When You Can’t Beat the Business Cycle, Hedge Its Risks!  149
Chapter 10: Surviving–and Prospering from–the Economic Shocks of War, Terrorism, Drought, and Disease  169
Chapter 11: The Master Cyclist’s Favorite Forecasting Tools  185

Concluding Thoughts  211

Appendix A: The Master Cyclist Project’s Treasure Trove of Data and All-Star Team  213
Appendix B: A Business Cycle Primer  223

Notes  233

Index  239


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Crouching Tiger: What China's Militarism Means for the World

Crouching Tiger: What China's Militarism Means for the World



Will there be war with China? This book provides the most complete and accurate assessment of the probability of conflict between the United States and the rising Asian superpower. Equally important, it lays out an in-depth analysis of the possible pathways to peace. Written like a geopolitical detective story, the narrative encourages reader interaction by starting each chapter with an intriguing question that often challenges conventional wisdom. 

Based on interviews with more than thirty top experts, the author highlights a number of disturbing facts about China's recent military buildup and the shifting balance of power in Asia: the Chinese are deploying game-changing "carrier killer" ballistic missiles; some of America's supposed allies in Europe and Asia are selling highly lethal weapons systems to China in a perverse twist on globalization; and, on the U.S. side, debilitating cutbacks in the military budget send a message to the world that America is not serious about its "pivot to Asia." 

In the face of these threatening developments, the book stresses the importance of maintaining US military strength and preparedness and strengthening alliances, while warning against a complacent optimism that relies on economic engagement, negotiations, and nuclear deterrence to ensure peace.

Accessible to readers from all walks of life, this multidisciplinary work blends geopolitics, economics, history, international relations, military doctrine, and political science to provide a better understanding of one of the most vexing problems facing the world.


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